Phuket MICE Tourism Market Update — August 2017

Source: C9 Hotelworks
Coverage: 2016 MICE activity
Focus: Meetings, incentives, conferences and exhibitions
C9 examines Phuket’s business-event and sporting-event tourism. The study distinguishes the number of domestic visitors from the larger revenue contribution attributed to international participants.
At a glance
MICE visitors
2016 total reported for Phuket · Source p. 1
Industry value
Market value stated in the report · Source p. 1
Domestic share of visitor demand
2016 visitor-based measure · Source p. 1
Reading the report
The report discusses sporting events, weddings and non-traditional venues as demand generators. Visitor share and revenue share are different measures.
What this means for buyers
Event tourism can add context to demand patterns, but it does not establish year-round occupancy or returns for a specific residential property.
Phuket Realtor editorial context; not a forecast from the report.
