Phuket Hotel Market Review — January 2013

Source: C9 Hotelworks
Coverage: Full-year 2012 performance
Focus: Tourism demand and hotel trading
C9 examines Phuket’s changing visitor profile, including demand for shopping and activities beyond the beach. Its annual review reports stronger hotel trading and a growing role for Asian visitors.
At a glance
Airport passenger arrivals
2012 total cited in the report · Source p. 1
Market-wide hotel occupancy
Full-year 2012 · Source p. 1
Average daily room rate
2012 hotel performance measure · Source p. 1
Reading the report
The source distinguishes international and domestic arrivals and discusses off-beach attractions as demand generators. Its infrastructure spending references describe the plans of that period.
What this means for buyers
Use historical changes in tourism to understand an area’s development, then assess today’s access, services and property-specific costs.
Phuket Realtor editorial context; not a forecast from the report.
