Phuket Hotel Market Review — March 2014

Source: C9 Hotelworks
Coverage: Full-year 2013 performance
Focus: International arrivals and hotel trading
C9’s annual review describes growth in direct international arrivals and compares Phuket’s hotel performance with other resort destinations. It separates recorded 2013 results from the following year’s outlook.
At a glance
International airport arrivals
2013 total; excludes domestic arrivals · Source p. 1
Market-wide hotel occupancy
2013 performance · Source p. 1
Average daily room rate
2013 hotel metric · Source p. 1
Reading the report
The report describes a changing international visitor mix and planned hotel additions. Its future construction dates are historical expectations.
What this means for buyers
Tourism growth and hotel trading provide background, but should not be substituted for a current property valuation or operating budget.
Phuket Realtor editorial context; not a forecast from the report.
