Phuket Hotel Market Update — September 2014

Source: C9 Hotelworks
Coverage: First half of 2014
Focus: Hotel trading
The update reviews hotel trading during a disrupted tourism period. It reports occupancy, room rates and revenue per available room as separate operating measures.
At a glance
Hotel occupancy
First half of 2014 · Source p. 3
Average daily room rate
First half of 2014 · Source p. 3
Revenue per available room
First half of 2014 · Source p. 3
Reading the report
These historical hotel measures describe different aspects of trading. Room revenue is not net profit and cannot be treated as an owner’s investment yield.
What this means for buyers
Request current operating statements and a complete expense schedule when evaluating a property with a rental component.
Phuket Realtor editorial context; not a forecast from the report.
